E-Commerce Design

Madewell Products

About Project

Madewell Products is an Australian-owned supplier of premium, innovative products for the concrete construction industry. They are known by their MSB Form, MAX and Allen brands as a top-quality line of concrete placing, finishing and paving equipment.

The challenge

My main task was to redesign an old website and transform it into an e-Commerce Shopify store that presents all product range and individual advantages of each brand. Create a design that would help Madewell Products present themselves as a true innovator in the concrete construction industry and lift the company from a local start up to an international brand.